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You can make an audience of any size or attribute, depending on what products you plan to sell. However, there are three main categories to look at as a new ecommerce entrepreneur:

• Demographics. Includes characteristics such as age, gender, occupation, education, and income. 
• Location. Groups that divide the market based on geographic location, so you can serve a specific area better. 
• Interests. Built around psychographics and includes attitudes, personality, opinions, and the lifestyle of your audience. 

Ask yourself: Who buys my product? What are they like? What’s their age? Compile that information into a buyer persona and include it in your business plan. You’ll want it when you create your website copy and marketing campaigns. If you don’t have a product, you can still narrow in on a target market and build a product around it.

📗 Read more: How To Reach Your Target Audience: 8 Strategies

2. Find a business idea and choose your products 

One of the biggest challenges entrepreneurs face is finding profitable products to sell. Coming up with product ideas is a bit tricky, but if you have an audience in mind, you’re one step ahead. Fortunately, there are plenty of opportunities to find products to sell, whether you’re manufacturing, reselling, or dropshipping.

You can find profitable products to sell online in a number of ways:

• Appeal to enthusiastic hobbyists
• Go with your personal passion
• Capitalize on trends early
• Look at what’s trending in online marketplaces

✏️ Note: While this article is dedicated to helping you start an online store, you can refer to our comprehensive guide to starting a business to learn more about topics like branding, writing a business plan, choosing a product, and finding a manufacturer.

📚 Resources: 

• Product Sourcing Guide to Sell Online
• Product Ideas: 16 Places to Find Profitable Products
• 20 Trending Products to Sell Online